From Little Acorns

February 7, 2019

It’s very cold in London (though not as cold as in the midwest of the USA), so it must be time for ICE. From my perspective the show keeps getting bigger and better. Thirty-two years ago, when I had just started my career as a consultant, I went to what was then called the Amusement Trades Exhibition (ATE), held in the old Earls Court venue. In those days ATE was a show that encompassed everything from companies selling AWP-style slot machines to fairground rides, and everything in between. I had no idea, back then, that ATE would begat ICE, and that ICE would end up where it is now.

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